Original Research

Communication management during the veld fires of 23 August 2011 in the Tlokwe Local Municipality: A cautionary tale

Magrita N. Wiggill
Jàmbá: Journal of Disaster Risk Studies | Vol 5, No 2 | a85 | DOI: https://doi.org/10.4102/jamba.v5i2.85 | © 2013 Magrita N. Wiggill | This work is licensed under CC Attribution 4.0
Submitted: 17 January 2013 | Published: 05 April 2013

About the author(s)

Magrita N. Wiggill, School of Communication Studies, North-West University, South Africa


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Abstract

Background: A veld fire disaster in the Tlokwe Local Municipality on 23 August 2011, resulted in an estimated monetary loss of over R43 million. The veld fire disaster was characterised by a lack of strategic management and a subsequent lack of planned, coordinated communication between all role players involved. The lack of strategic communication management indirectly contributed to the losses suffered during the disaster, and afterwards relationships between many role players were strained.

Objectives and method: The objectives for the qualitative research project were to determine the different role players’ perception of communication management during the veld fires of 23 August 2011, and in what way relationships between role players were affected by the lack of communication management during the veld fire disaster. Data were gathered by means of semi-structured interviews with the relevant role players.

Results and conclusion: Most of the role players were convinced that communication was not managed effectively on 23 August 2011. It resulted in, most especially, a loss of trust and perceived lack of commitment between some of the role players. It is recommended that emergency services and other role players receive more training (also focusing on communication management), participate in simulations and incorporate a communication and relationship management approach to disaster risk management.

 


Keywords

communication management; relationship management; veld fires; disasters; emergency services

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Crossref Citations

1. Integrated Mobile Veld Fire Detection and Notification System for Rural Communities: A Case of South Africa, Zimbabwe and Namibia
Taruvinga Amon, Chikohora Edmore, Jere Nobert, Dool Riaan
International Journal of Environmental Science and Development  vol: 11  issue: 2  first page: 94  year: 2020  
doi: 10.18178/ijesd.2020.11.2.1232